Advertise
Pages next to the cars.
Quarter Panel is a launch title with a small, specific readership: owners, shops and the people who photograph cars in Canada and the US. If that's who you sell to, a page here is worth more than the number of copies suggests — and we'll tell you the number.
What's available in Issue 01
- Named positions — see the rate card below
- Full pages, single or facing pairs; half pages, horizontal
- Sponsored shop profile: Six editorial pages, written by us, marked as sponsored; the sponsor does not approve the copy.
- Story sponsorship (site): Your name on one article for a quarter.
Launch rates
Issue 01 and 02 are priced for a launch circulation — a shop-drop run plus print-on-demand and the site — and we'd rather quote you the real number than print a rate card that flatters it. Expect a few hundred dollars a page, and barter is on the table for the first issue.
Ask for the current sheet: contact details on the About page.
Specs
- Trim 8.5 × 11 in; add 3 mm bleed on all sides
- PDF/X-1a, CMYK, images at 300 dpi, fonts embedded
- Keep type 6 mm inside the trim
- Half page: 7.5 × 4.9 in horizontal
Deadlines
- Booking: six weeks before print
- Artwork: three weeks before print
- Issue 01 prints December 2026
Rate card
Named positions.
Every magazine sells the same pages at a premium — the back cover, the inside covers, the pages facing the contents, the masthead and the editor's letter. So do we. Each is a multiple of the run-of-book page rate, which is quoted per issue.
| Position | Where | Multiple of a page | Note |
|---|---|---|---|
| Outside back cover | p64 | 2.00× | The most-seen page after the cover. |
| Inside front cover spread | pp. 02–03 | 1.60× | Two pages, priced as one position. |
| Inside front cover | p02 | 1.40× | |
| Inside back cover | p63 | 1.25× | |
| Facing the contents | p02 or p06 | 1.20× | |
| Facing the masthead | p06 | 1.20× | |
| Facing the editor's letter | p06 | 1.20× | |
| First third | pp. 02–20 | 1.10× | Anywhere before the cover story ends. |
| Run of book | any full page | 1.00× | |
| Half page, horizontal | run of book | 0.60× |
Right-hand page guaranteed +15%. Premium positions are non-cancellable once booked. Partner artwork is labelled “Advertisement”; the publisher's own pages “From the publisher.”
The disclosure policy, in plain words
- Every advertisement is marked as one — including the publisher's own businesses, which are marked “From the publisher.”
- Sponsored editorial is written by us, says who paid, and the sponsor doesn't approve the copy.
- Advertising buys pages. It doesn't buy coverage, and an advertiser cannot win the awards while they advertise.
- We publish the print run and the site's numbers to advertisers on request. They're small and they're real.